Some things bring back so many memories they seem to take you back in time yourself; the smell of your favorite dish from when you were a kid, for instance, or a song you loved during the college ...

Every single generation is beautiful in its own way. Despite our differences, each generation's unique characteristics should always be celebrated and appreciated. Yet, when it comes to Gen X, there's ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Michael Boyle is an experienced financial professional with more than 10 years working with ...

Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.

In the ongoing cultural war between the idealism of Baby Boomers and the digital disruption of Millennials and Gen Z, one group is quietly slipping through the cracks. Generation X—the small but ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.