A deep dive into the name game blame between the Yankee and the toon.

Can a cartoon bear really tell us how hungry kids are? Researchers say yes, for most. A validated hunger-rating tool offers insights into preschoolers’ eating behavior, but may need tweaks for the ...

Major-league pro sports teams love local-market ad campaigns. But they tend to be, well, kind of predictable: hero shots of players, driving “Eye of the Tiger”-type music, impassioned voiceover to ...

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