The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

If you pay attention to both technology and marketing, you can’t get too far without hearing about “mobile marketing.” Mobile marketing is about engaging your customers and prospects on their mobile ...

In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, the change of pace that marketers must keep up with is immense and, understandably, daunting.

The 3 Ps of marketing – People, Personalization, and Permission – offer a modern approach to reaching customers.

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

This year, the CMDI Pathways to Excellence Summer Intensive students were asked to create an advertisement for a local company, Back to Basics Kitchen. The students broke into their project groups to ...

If you practice and enforce these foundational concepts, you’ll find that marketing your business isn’t so hard after all. These basics are skipped by most businesses using Facebook, Twitter and ...

TLDR: The Google Ads Marketing Bootcamp Bundle breaks down all the tactics for using the world’s largest digital ad network to reach more customers and raise your brand profile. Consumers make more ...

Marketing is sometimes dismissed as a superficial pursuit – but its core principles might just be key to improving mental health at work. Effective marketing listens to its customers, creatively using ...