There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...

A new pen introduced by Bic has the Internet buzzing - and biting. The "Bic Cristal for Her" is a ballpoint pen that comes in pastel colors and boasts an "elegant design - just for her!" Shoppers have ...

Stationery manufacturer BIC has provoked widespread online ridicule after designing a range of pink and purple pens just 'for her'. The pens, which are promoted as “designed to fit comfortably in a ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...