Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research ...

Crafting a solid B2B marketing strategy is more important than ever for businesses looking to grow. It’s not just about shouting about your products; it’s about understanding who you’re talking to and ...

Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team ...

The marketing, sales and finance functions are critical to the success of a business. Yes, I’m aware this isn’t a life-altering discovery. However, I think we can agree that clear alignment between ...

Mark Emond, CEO, Demand Spring. Demand Spring delivers AI and automation services that fuel innovation, productivity and growth for CMOs. Over the past few months, I’ve had more conversations than I ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

The way businesses connect with other businesses online is changing fast. For 2026, getting ahead means getting ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

According to David, who will be speaking at Ignite, the foundation of navigating the EU AI Act in B2B marketing lies in balancing innovation with compliance: “If you think of B2B Marketing as a ...

Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

Join B2B marketing and be a part of the revolution. A 20-year established brand is now bringing Propolis to the market. A subscription offering like no other, that equips b2b marketers with access to ...