General Motors won most loyal car company for the 10th straight year Ford Motor Co. swept the awards in the pickup categories, as well as the luxury midsize and full-size vehicles The Chevrolet ...
BOSTON, Nov. 4, 2025 /PRNewswire/ -- More car buyers are shedding long-standing brand loyalties, embracing electric vehicles (EVs), exploring digital-first purchase journeys, and showing openness to ...
Automotive brand loyalty is making a comeback. After taking a significant drop during the pandemic and associated supply issues, the percentage of car buyers purchasing a new vehicle from the same ...
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