There has been a movement toward emphasizing attention levels in the advertising industry. The level of emphasis is being questions by Byron Sharp and the Ehrenberg-Bass Institute While the view of ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, in partnership with CTV measurement leader TVision, today released the ...

Earlier this week, I reported on some key findings from an in-depth study on attention and receptiveness to connected TV ads, from Yahoo and Publicis Media, that employed facial recognition and ACR ...

Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year. Attention has been a buzzword in the media industry for more ...

DoubleVerify, a software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report ...

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Algorithmic Optimizer, an ...

An overview of attention detection using EEG signals, which includes six steps: an experimental paradigm design, in which the task and the stimuli are defined and presented to the subjects; EEG data ...