Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...

Add Yahoo as a preferred source to see more of our stories on Google. Elusive Pepsi and Coca-Cola antiques just sold at auction and the going price surprised even the experts involved. Several of the ...

Most corporate rivalries stay confined to ad campaigns and boardrooms. This one did not. A behind-the-scenes attempt to profit from stolen information quickly turned into a federal investigation, ...

Editor’s note: This story has been updated. Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste ...

Still refreshing decades later.

Costco’s decision to switch from Pepsi to Coca-Cola became a viral conversation when the membership warehouse club announced it was making the swap from one carbonated soft drink to the other. Members ...