Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Seven, one of the nation's largest privately held marketing, creative, and digital talent solutions firms, today released its ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capitalists.

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

called AI "the future of technology" and predicted that it "will increase employment," AI users who think they "can push a ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters. Over the past two years, companies (including ours) have been experimenting with ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI is transforming marketing, but too many companies use it without a clear plan, consistent ...

From Cost Engine to Growth Center,” McKinsey diagnoses the causes of organizations’ lack of insight into the value of their ...

Ray turns a brief into an actionable media plan in minutes, unifying audience planning, creative intelligence, activation and ...

While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according ...