While AI-generated commercials still fail to cross the uncanny valley for many consumers, Unilever is seeing success leveraging the technology for a specific use that could be relevant to other ...

Supermetrics, a marketing intelligence platform company trusted by thousands of data-driven teams, announced today the expansion of its enterprise-grade platform by launching a suite of AI-powered ...

Influencer marketing has become one of the most powerful drivers of brand growth, but it’s now facing a challenge that most ...

We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech. The post How agentic AI is changing the future of marketing appeared first on MarTech.

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

AI is taking over the marketing world, there’s no denying that. However, before you let the robots run wild, let’s clear something up: AI is a tool—not a replacement for human creativity. Sure, AI can ...

SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ready-made AI agents that offer ...

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AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

TechCrunch was proud to host Aha at Disrupt 2025 in San Francisco. Here’s an overview of their AI Stage session.  AI is ...