The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Christian Jacobsen “The ...

AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies apart.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brian McHale In the ...

The average client-agency relationship lasts approximately seven years, more than double the 3.2-year average reported in 2016, according to a report issued by the Association of National Advertisers ...

In the consumer advertising space, a new CMO or procurement’s desire to cut costs often results in the brand reviewing its agency roster every two to three years. But in the pharma space, longevity is ...

Much depends on marketers overcoming hierarchical prejudices and agencies stepping-up as true strategic partners. In the modern western concept of healthy personal relationships, equity is key i.e.

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. A successful client/agency relationship will help you meet your targets, work more ...

The way brands work with agencies is changing. The traditional client-vendor dynamic, defined by retainers, inflexible scopes and long approval cycles, no longer matches the speed or complexity of ...

It’s that time of year to celebrate a special someone in your life. Someone who you share ups and down with, the thick and thin. The one who makes you feel better when others disappoint, the one who ...