Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Google’s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Google AI mode and AI Overviews now have ads, which, according to the search engine giant, are "helpful." At the Google Marketing Live event last week, Google confirmed it has started rolling out ads ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...