Shopping for bras, panties, swimsuits and lingerie isn't a simple task. With restrictions on in-store try-on and dressing rooms, finding the right fit for these clothing items is even more challenging ...

A $19.95 set of lacy lingerie had already cost Hailee Taylor more than $300 in credit card charges and a half-hour in customer-service limbo when the cheerful melody of Jessie J’s hit song Domino ...

Wholesale is not a critical part of Adore Me’s overall strategy this year, according to Ranjan Roy, the brand's vice president of strategy. But that is exactly why the direct-to-consumer brand has ...

PEOPLE caught up with the superstar singer to learn all about her new Adore Me capsule collection Bebe Rexha is turning up the heat this summer with her sizzling new lingerie line. The 31-year-old ...

Adore Me was an early adopter of generative AI, largely to support its marketing and creative functions. But the lingerie brand’s latest venture shows how the technology can power personalized product ...

Adore Me, the digitally-native direct-to-consumer lingerie and apparel brand has been acquired by Victoria’s Secret. The transaction is structured as an all-cash deal with an initial $400M payment ...

The online lingerie start-up that's been aiming to upend Victoria's Secret since it launched in 2011 is hoping its newest venture will be a major move toward clipping the wings of the giant intimates ...

Victoria’s Secret on Tuesday said that its Adore Me acquisition “creates meaningful sales and profit upside opportunities” for the company. The intimates giant in November said it would purchase the ...

Adore Me has a new home — inside Victoria’s Secret. “I’m absolutely delighted to be announcing this transaction, welcoming Adore Me into the VS&Co. family,” Martin Waters, chief executive officer of ...

Victoria’s Secret said Tuesday it has signed a definitive agreement to acquire Adore Me, a lingerie startup known for its wide array of sizes, for $400 million in cash. The move comes as Victoria’s ...

An icon in the shape of a lightning bolt. Impact Link Lingerie company Adore Me is not shy about how it wants to compete with Victoria's Secret. "We aim to slay Victoria's Secret," Sharon Klapka, ...