Shelves of Great Value brand ice cream - The Image Party/Shutterstock Walmart shoppers know that the corporate giant has its own house brand called Great Value. And shoppers on a budget know that this ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...

Forbes contributors publish independent expert analyses and insights. Jim Osman is a finance expert with over 30 years of experience. Every company reaches a moment when standing still becomes the ...

Value adds transform products, making them unique and allowing higher pricing. A strong value add creates a competitive advantage and market differentiation. Investors should assess companies' value ...