The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...
Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.
The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...
APAC is on a strong growth trajectory in digital advertising, with India playing a pivotal role in driving this expansion, according to a new report by Bain & Company. As global digital ad spending is ...
During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...
The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.
In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending more—they’re predicting more precisely. And they’re doing it with AI, which has moved beyond the hype to ...
Brands are tapping K-pop, DJs and cultural storytelling to make lychee, yuzu and ube the next trendy tastes.
As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...
On this episode of Inside the Stack, Brian Gleason, CEO of Seedtag, explains why contextual is experiencing a resurgence, just as cookies, clicks, and predictable discovery paths are breaking down.
Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...