Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
Newsweek

ASMR: ‘Brain Orgasm’ Videos May Have Mental and Physical Health Benefits

Autonomous sensory meridian response (ASMR), is a term used to describe the pleasurable, tingling sensation experienced by many people in response to certain auditory or sensual triggers, such as ...
Esquire

ASMR Is About to Have a Huge Super Bowl Moment. Here's What You Should Know.

Michelob Ultra might just take the award for strangest Super Bowl ad this year—especially when you get the backstory behind it. If you feel a little tingle while watching Zoë Kravitz promote the ...
The Atlantic

I Tried a Spa Treatment Designed to Produce the Tingly Feeling of ‘ASMR’

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...