Had Edsel survived longer than three model years, we’d be savoring birthday cake topped with 60 candles on September 4. That’s the day, in 1957, when Americans got their first look at the highly ...

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...

When the Edsel debuted in 1958, critics called out the car for having a front grille that looked like a toilet seat. Time magazine cracked that it looked like an Oldsmobile sucking a lemon. Like ...

Matt Nelson is an automotive journalist with nearly a decade of experience in all things cars. He's spent years working at dealerships in sales, finance, and service. He's since traded in his pens and ...