Following the movie's opening, Disney's marketing mavens bring out the biggest gun in the Marvel Cinematic Universe arsenal.

The sneaky asterisk in the "Thunderbolts*" title officially has meaning. On Monday, Marvel unveiled the true name of the rag-tag group of superheroes as "The New Avengers," now that the film is officially in theaters as of May 2.

Ideally, a marketing plot like this would result in a nice split… but that doesn’t feel true in this particular case. The Thunderbolts, being a surreptitious way of assembling a new version of Earth’s Mightiest Heroe,s always seemed like the most obvious answer to the presented riddle, and I was hoping for something a bit more advanced.