News

With over 400 million Formula 1 fans around the globe, Scuderia Ferrari and IBM have teamed up to develop a reimagined mobile app to connect them all.
Ferrari’s decision to unveil a special part-blue livery for Miami this weekend has not been universally embraced by fans of ...
Scuderia Ferrari and partner IBM have teamed up to launch a new AI-based app that will transform the F1 fan experience.
IndyCar's newest play-by-play announcer, Will Buxton, took to the social media platform X and slammed Ferrari for their Miami Grand Prix special livery.
IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race ...
Developed with Ferrari Style’s creative director Rocco Iannone, the limited-edition apparel line will debut on May 21, ahead ...
The app provides AI-generated race summaries, post-race data visualisations, historical insights, fan messaging, interactive ...
News: The Ferrari F1 fan engagement app, powered by IBM watsonx, offers AI-driven race summaries, insights, and interactive ...
FERRARI will ditch their iconic red racing suits for this weekend’s Miami Grand Prix – and fans are absolutely FUMING.
Lewis Hamilton and his Ferrari team-mate Charles Leclerc will swap their iconic red racing overalls for a one-off white suit ...