Versant has appointed a new suite of leadership hires across its marketing, news editorial standards, technology operations and legal divisions, the company announced Wednesday.

NBCUniversal and Warner Bros. Discovery are racing to offload their ailing linear TV channels. But just one of the new SpinCos is unburdened by billions in debt.

Disney had estimated the value to be around $27.5 billion, while Comcast was looking for at least $40 billion. If Comcast’s side had won out, Disney would be looking at an additional payment of about $5 billion.

Disney will pay Comcast’s NBCUniversal nearly $439 million for its stake in Hulu, taking full control of the streaming service.

Disney’s Hulu acquisition is complete, setting the stage for global expansion, stronger bundles and a new era of streaming strategy.

Versant, spinoff company of Comcast that will include MSNBC, CNBC and other cable networks, announced a series of new appointments to its leadership team. Frank Tanki will be chief marketing officer for entertainment and sports.

A surge in demand for sports in the TV industry's annual 'upfront' has resulted in NBC being nearly sold out of ads for the 2026 Super Bowl