Following the success of his mythological drama 'Kannappa', Telugu filmmaker Vishnu Manchu is making a bold move into digital ...

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found space in the video consumer’s playlist.

Actor-producer Vishnu Manchu is making headlines once again, this time for a business move. The Kannappa actor has committed ...

Tollywood is abuzz with the latest move from actor–producer Vishnu Manchu, who has just announced a groundbreaking ₹100 crore ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. AISHWARYA ...

Chinese media group COL has appointed Timothy Oh (pictured) as general manager for Southeast Asia and head of its ...

The company intends to unveil a series of “microdramas,” or fast-paced, scripted series that take place in one-minute increments, that are aimed at viewers who use mobile platforms.

The company plans to debut about 40 of the microdramas, which will be presented in ViX in one minute or so episodes, with plans to expand into documentaries, comedies and other genres later.

Not only is TikTok an effective gateway into microdramas, but U.S. TikTok users are also exceptionally primed to become paying microdrama viewers. Some 48% of American TikTok users surveyed ...

Vishnu Manchu, after the success of Kannappa, is investing Rs100 crore in microdramas: short, cinematic episodes for mobile ...