Meta is bringing advertisements to WhatsApp, marking a major shift for the globally popular messaging app. WhatsApp will now have ads on its Updates tab, Meta announced in a blog post on Monday ...

Meta hopes that by limiting its new ads to WhatsApp’s Updates tab it will disrupt users as little as possible, Srinivasan said. Users’ status updates as well as personal messages and calls on ...

Meta generated more than $160 billion in advertising revenue last year, and WhatsApp has been the only major platform in their portfolio that wasn’t contributing to those massive profits.

Meta hopes that by limiting its new ads to WhatsApp's Updates tab it will disrupt users as little as possible, Srinivasan said. Users' status updates as well as personal messages and calls on ...

Meta reports 22% YoY Q2 revenue growth, driven by ad innovations & monetization of WhatsApp and Threads. Click here to read ...

Meta expects to spend between $66 billion (£50 billion) and $72 billion (£54.4 billion) in capital expenditures for 2025, with the bulk going toward infrastructure and growing technical headcount. The ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad ...

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service ...