It was announced this week that Coldplay will help organize the halftime show for the World Cup final in 2026.

FIFA World Cup final will have a halftime show, FIFA president Gianni Infantino recently announced on Instagram. Why it matters: This will be the first for the major tournament final. It also reflects increased commercialization across sports,

The FIFA World Cup final is one of the most-watched sporting events in history, with 1.5 billion viewers tuning in for the 2022 edition. Those watching in 2026

With the sports organization set to introduce its inaugural halftime show in 2026, fans have recommended several entertainers. Atop the list is Drake for a myriad of reasons. Yesterday (March 6), FIFA President Gianni Infantino jokingly entertained adding Drake’s name to the shortlist of featured acts during an appearance on Good Day New York.

I don't mind FIFA adding a Super Bowl-style halftime show during the 2026 World Cup final -- as long as they don't mess with the most important thing in soccer: halftime can't be longer than 15 minutes.

Coldplay vocalist Chris Martin is working with FIFA to curate the first Super Bowl-style halftime show at the next World Cup final.

FIFA president Gianni Infantino shares excitement for Club World Cup this summer, and the World Cup next year during TV appearance Thursday.

FIFA, world football's governing body, announced in September that the final in 2026 will include a halftime show for the first time.

Infantino announced that the 2026 FIFA World Cup, which will be hosted by the U.S., Canada and Mexico, would feature a halftime musical show inspired by the Super Bowl. The idea, suggested by Good Day New York host Rosanna Scotto,

While Kendrick Lamar recently achieved a major mainstream accomplishment in the form of his Super Bowl LIX halftime show, Drake could end up performing a halftime show of his own that would likely trounce K-Dot’s record-breaking viewership numbers.