ESA wants to replace E3 with a bunch of buzzwords

The ESA wants to replace E3 with a bunch of buzzwords
The Entertainment Software Association is making a fresh attempt to launch a gaming event. The new project is called iicon, or the "interactive innovation conference." It's not as catchy a name as E3,
The ESA gears up to replace E3 with a new conference
The Interactive Innovation Conference comes to you from the organizers of E3, and companies such as Nintendo and Sony are attending.
They’re replacing E3 with a networking event in Vegas.
The Electronic Entertainment Expo, once the most important video game show, got axed forever in 2023 — now, its former hosts have announced the Interactive Innovation Conference (“iicon”) this April.
iicon is a new event from the organization behind E3
Nintendo, Disney, and PlayStation are among the companies attending the inaugural iicon in Las Vegas next year.
The ESA Announces iicon, an Event That Sure Doesn't Sound Like E3
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E3 Organizer ESA Announces New Event "iicon" Taking Place In April 2026
The ESA has announced a new video game event, which will kick off in April 2026. This one is aimed at industry professionals.
E3 organisers are back with a new games convention called iicon
Rather than try to rebuild E3, the ESA has created an entirely different event to bring the games industry together every year; one that’s not open to the public.
E3 organiser ESA launches new event called ‘iicon’
The Entertainment Software Association (ESA) has announced the Interactive Innovation Conference, or ‘iicon’ for short – a “thought leader summit” designed to “connect visionaries, thought leaders and innovators from across industries to harness the power of interactive entertainment”.
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