This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

No. Direct marketing is any marketing activity that can generate a direct and measurable response. Conventional advertising can be "direct," as can telephone, fax, e-mail and, of course, the Internet.

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Strategies to Target Consumers. Following Harder's exploration of direct marketing trends, Cyndi Greenglass, SVP, Strategic Solutions, OSG, discussed the five emerging post-COVID segments ...

Direct marketing means that you, as a producer, contact your potential customers directly. You can initiate these contacts by direct mail, by phone, through door-to-door visits, by email or ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

How To Make The Most Of Your Direct Mail Advertising. There are many ways for companies to put together targeted direct marketing campaigns, and they start by following these three tips.

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Direct email marketing is less expensive to create and send than direct postal mail, but also has lower average success rates. Direct email marketing has an average cost-per-lead of about $55.24 ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...