ABBA's Björn Ulvaeus is testing out AI-generated music to help him partially compose a musical. “A misconception is that AI ...

"The Future of Entertainment" was the topic in focus for the Swedish singer, songwriter, producer and co-founder of Pophouse ...

Having conquered holograms, ABBA’s Björn Ulvaeus revealed that he’s writing a musical using another cutting edge (and ...

ABBA's Björn Ulvaeus is proving that curiosity doesn't diminish with age. At 80, the Swedish songwriter behind some of pop ...

ABBA‘s Björn Ulvaeus is working on a new musical using artificial intelligence. According to Variety, during a talk at SXSW ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ...

Indeed, the new, as yet unnamed and unannounced musical project is being produced by Pophouse Entertainment, the same company ...

"It is like having another songwriter in the room with a huge reference frame," he said during a talk at SXSW London. The ...

ABBA star Björn Ulvaeus, who has leaned into music’s technological revolution through his ABBA Voyage hologram show and his ...

ABBA legend Björn Ulvaeus has shared how emotional he finds the experience of watching the ABBA Voyage live show he helped ...

Björn Ulvaeus of ABBA revealed at SXSW London that he is writing a new musical with the help of AI, calling the technology a ...