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Tennessee signs 10-year deal with Adidas

On3 on MSN · 1h

Tennessee-adidas deal: Candace Parker reacts to Vols’ decision to leave Nike

As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with adidas. After her retirement, she became the company’s president of women’s basketball.

CBS Sports on MSN · 3h

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

The Knoxville News-Sentinel on … · 2h

What Tennessee AD Danny White told Vols fans in letter about 10-year Adidas deal

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug. 13.

44mon MSN

adidas China trip continues for Jalen Williams With Fan Engagement Event

The Oklahoma City Thunder have seen Jalen Williams up his star status around the NBA with a trip to China in partnership with ...

Vibe on MSN8h

Adidas Designer Apologizes Over Alleged Cultural Appropriation With Mexican-Inspired Sandal

The sandal was created by U.S. designer Willy Chavarría for Adidas Originals. Its thin leather, braided straps bare an ...

50m

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.

39mon MSN

Tennessee’s Adidas deal adds lucrative NIL weapon to recruiting arsenal

This article was originally published on www.si.com/fannation/name-image-likeness as Tennessee’s Adidas deal adds lucrative ...

2don MSN

Adidas and designer Willy Chavarria apologize to Mexican Indigenous community for ‘appropriated’ shoe

The sportswear firm Adidas and Mexican-American designer Willy Chavarría have apologized after a Mexican state accused them ...

1d

Bape x Adidas 'World Cup' Collection Releases in February 2026

According to an internal Adidas document viewed by Complex, the Bape x Adidas "World Cup" range is scheduled to arrive in ...

On3 on MSN2h

Tennessee will have ‘creative control’ in Adidas uniform designs

Tennessee Athletics is switching from Nike to Adidas, but the Vols won’t be changing the “primary” process of how their ...

USA TODAY College Sports Wire on MSN2h

Five-star basketball forward responds to Tennessee-Adidas partnership

The University of Tennessee announced a 10-year partnership with Adidas on Wednesday, effective July 1, 2026. Adidas will ...

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