ABBA's Björn Ulvaeus is testing out AI-generated music to help him partially compose a musical. “A misconception is that AI ...

Having conquered holograms, ABBA’s Björn Ulvaeus revealed that he’s writing a musical using another cutting edge (and ...

"The Future of Entertainment" was the topic in focus for the Swedish singer, songwriter, producer and co-founder of Pophouse ...

ABBA‘s Björn Ulvaeus is working on a new musical using artificial intelligence. According to Variety, during a talk at SXSW ...

ABBA’s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ...

ABBA's Bjorn Ulvaeus is making a new musical using AI and has hailed the divisive technology as "an extension of your mind".

Indeed, the new, as yet unnamed and unannounced musical project is being produced by Pophouse Entertainment, the same company ...

Bjorn Ulvaeus attends "The Future of Entertainment" panel discussion in London on June 4, 2025 ...

He also noted that he was “three quarters” of the way through writing the follow-up to the Swedish legends’ hologram-based ‘ABBA Voyage ... challenge” AI presented to the music ...