TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products ...

With millions of views and brand deals, blacksmiths like Samuel Wolfenden and Sam Dracott are forging influencer empires—one ...

Peller and Jarvis have once again found themselves at the centre of online controversy after a provocative video from their ...

Jimmy ‘MrBeast’ Donaldson has finally done the “hood MrBeast” trend on TikTok, and it’s now his most-liked video.

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

TikTok trends like "snatched jawlines" are driving cosmetic requests. Top doctors discuss prioritizing natural results & ...

Kosak agrees that just chucking all your stuff into a donation bin isn’t the goal. Instead, she hopes people use the ...

UC San Diego experts break down the science behind six of social media’s most popular coping strategies and self-care trends.