Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK.

According to a report by Adweek, Prime Video has almost doubled the number of ads on its platform from three-and-a-half minutes per hour to six minutes of commercials in the average 60 minutes of watchtime. That’s a big jump.

Amazon Prime Video users may see an increase in ads while streaming videos on the platform sometime later this month. A new report suggests that Amazon will increase the ad load on Prime Video to reduce its CPM (cost per mille) and encourage advertisers to advertise more.