Instagram is testing a limited-time monetization program called "Referrals" in the US.

Adam Mosseri, head of Instagram, took the stand during the FTC v. Meta antitrust trial.

Zuckerberg announced that Meta is testing a designated place on Instagram where creators can get discovered and paid for content. Meta notes that the creator marketplace allows brands to share new ...

But none of the monetization programs from Meta earn as much for creators as, say, TikTok's Creator Fund. Meta frequently points creators to its subscription model, in which regular Instagram ...

Search Engine Land » PPC » Paid social » Instagram is testing a “Gifts” monetization feature for ... to further monetize their platforms. Creator tool graveyard. Last month Instagram ...

If you have a professional Instagram account — if you're a creator, an actor ... is intended to aid creators in engagement, reach, monetization, and optimization. According to Meta's blog ...

the expansion of Reels to three minutes and a new bonus program for creator monetization. This push by Instagram underscores the high stakes in the social media landscape, where platforms are ...

Instagram has launched (and shut down) a handful of creator monetization programs since 2020 to compete with other platforms like YouTube and TikTok, which also pay creators. Some programs ...