News

Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
'Mobland' Hits Top 3 on the Streaming Chart As Season 1 Comes to a Close
"The Last of Us" is a story about survival, and the show continues to stay very much alive at the top of the Samba TV Weekly ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
USA Today10d
Old is new again: Max is going back to the name HBO Max
Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons of "Friends" and winning ...
Newsday9d
Max streaming service is reviving the HBO name — the one it discarded two years ago
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner's merger with Discovery ...
Boston.com10d
Max is changing its name to HBO Max — again
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner’s merger with Discovery ...