Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

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HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

As basically everyone predicted, Max is changing its name back to HBO Max two years after it originally cut those three ...

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...