That doesn't even get into the marketing effect ... he said he would do. The Deion era at Colorado is already a success. Now, the real fun starts. Sanders was never shy that he coached because ...

Deion Sanders is an example of the great American success story in so many ways ... Prime Time.” He was marketing himself. Sanders had figured out that if he created a telegenic personality ...

Deion Sanders wrote a new motivational book that comes out Tuesday with various tips for personal success ... Such is the marketing guile of Sanders, the master of many product endorsements ...

Deion Sanders is HBCU football. Due to his and Jackson State's on-field success and bold messages ... and crafted a grass-roots marketing effort to rival any multi-million advertising agency ...

Saturday’s slate features seven matchups between teams ranked in the top 25 of the US LBM Coaches Poll, SAN DIEGO – The sunglasses company that signed up Deion ... Sanders, whose style and ...

Deion Sanders, has not only breathed life into HBCU football and sports but has transformed the college sports scene. His thoughts on college and professional football have become a marketing ...

Deion Sanders ... all the marketing nuances, his ability to work with the media," Smith said. "There's a reason why he does that. What he's doing now is no surprise." Sanders gained fame as ...

The pep talk Deion Sanders gave his players ... As the men talked over lunch, Sanders explained that his flamboyant persona was a marketing vehicle. The real Sanders does not smoke or drink.

Thirty-five years ago, new Atlanta Falcon Deion Sanders ... Steve Young says Sanders pulled him aside on his first day with the team. “I want you to know that the marketing stuff is one of ...