Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Adidas' new SL72 sneaker relaunch campaign caused more controversy than the company wanted, to say the least. The recently-announced initiative, which revived Adidas' SL72 design that debuted at ...

Adidas has apologized for “any upset or distress caused,” after releasing an ad campaign for some retro sneakers based on a model first released during the 1972 Munich Olympics.

Adidas said it will revise a campaign that features Palestinian-American supermodel and activist Bella Hadid modeling a sneaker recalling the 1972 Munich Olympics — the Games where 11 Israelis ...

Bella Hadid's Adidas ad controversy: The model apologizes for campaign but says the brand 'should have known' 'I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went ...

Adidas removes Bella Hadid from an ad campaign and apologizes after backlash over the pro-Palestinian model's role in promoting shoes tied to 1972 Munich Olympics.

Adidas said Thursday it was "revising" its campaign with Bella Hadid for a shoe that is honoring the victims of the 1972 Munich Olympics massacre after blowback from Israel.

Adidas released an ad campaign with Bella Hadid that had an 'unintentional' reference to the 1972 Olympics massacre.